Fastned builds a network of fast charging stations for electric cars, directly along the highway. In May 2017, we participated in a new series of Bonds issued by Fastned. On the closing date, it was announced that a total of 7.7 million euro worth of bonds has been placed with over 650 investors.
The Edge Initiative provides services for both demand and supply parties in the area of programmatic, automated trading and RTB. “For us, it was important to join an independent media group with similar ideas regarding programmatic buying and data science”, says Erik Geurts, founder of The Edge Initiative.
The Candid Group – located in Amsterdam, The Netherlands -, consists of full-service media agency labels Stroom, Head to Head, BBK Media, Het Mediakantoor, research agency Vostradamus, online marketing and development agency Lavinci and marketing news platform frank.news. According to the company, the addition of the new label offers many advantages.
Gérard Ghazarian, CEO of the Candid Group: “The acquisition, I prefer to call it a collaboration, fits our strategy to link independent media entities to each other, in order to offer economies of scale otherwise only available to large international media agencies. We used to have access to exchanges through multiple parties, now we have one overall solution for that. The clients of the media agencies in our group benefit from this acquisition, because of cost reductions and technical know how on programmatic and automated trading. We’ve also looked closely at the synergie with group member Vostradamus, specializing in Data Science and Social Media.”
The collaboration offers opportunities for parties outside of our group, who want to benefit from the economies of scale previously only accessible to large agency networks and publishers. “Advertisers and agencies will be serviced better with lower costs, instead of seeing a large portion of their media budget spent on high technical fees.”, says Ghazarian.
The Edge Initiative facilitates partners connecting to the AppNexus eco system, and provides additional services and products. Transparency and ‘price accountability’ are key. The fact that both demand (DSP) and supply (SSP) are integrated in AppNexus, offers many advantages in comparison to other parties. “There are good reasons around safe commercial uses of data that explain why parties decide to select an independent platform like AppNexus, contrary to – for example – Google. For us, the new collaboration signals the optimisation of the services we offer our clients”, according to Ghazarian.
Erik Geurts will remain actively involved in The Edge Initiative after the acquisition. “The company I founded six years ago, developed into a significant player on both the demand and supply side. I’m proud to be able to see it continuing to grow and flourish as a new member of Candid Group.”, he says, “Yield optimization is an ongoing story for media sellers. For advertisers and agencies, RTB and programmatic are an ever changing arena. By joining Candid Group, we can offer even more value to our current and our future clients.”
The way we drive cars is going to change dramatically over the coming decade. No longer will people own a car, instead we’ll rent one or get one from a car sharing scheme. No longer will we be burning fossil fuels in an internal combustion engine, instead we’ll be driving electric cars. No longer will we have to take the wheel, instead cars will become smarter and better drivers than people have ever been.
We have co-founded Aqua Platform, a new company that specializes in building and operating a high performance high availability ad serving platform with global reach.
Aqua Platform brings together several decades of hands on experience in high capacity systems, networks, and cloud hosting, application expertise for Revive Adserver and various other systems, and software development skills.
The company behind the world’s most popular free, open source, ad server software: Revive Software and Services.
Revive Software and Services was created to further develop the Revive Adserver software, and to stimulate the expertise, and the user community for open source advertising software, and related technologies, products and services.
Ever since we renamed the operational side of our group of companies to Platform IQ in July 2012, this website was showing a somewhat out of date image. It wasn’t clear that ErikGeurts.com is now purely an investment and financial holding company.
Today we’ve launched a new website to show this new focus to the world. With a new fresh logo. We hope you like it.
We would like to introduce a new name and logo for one of our companies: Platform IQ.
Starting today, all services and products focusing on ad server and ad serving technology, e-mail marketing technology, landing page and WordPress hosting, will be offered from a new brand.
Platform IQ is the successor of the company I founded in late 2007, ErikGeurts.com. Nowadays, we offer a number of services and products that form a strong foundation for the business of our customers, hence the word Platform. We do this with smart software, servers, people and smart customers, hence the extension IQ.
This new name also expresses that the company has stopped being about just one person a long time ago. What counts is the service to our customers, for which we’ve built a specialized and dedicated team.
Today we are proud to announce the formation of a new company, in which we own a 50% share: The Edge Initiative.
The new company is going to be operating in the emerging world of real time trading in online advertising. Working with partners on both sides of the equation, buyers and sellers, we’ll be exploring new initiatives and new opportunities for all stakeholders in this exciting market.
Update: we’ve acquired the remaining 50% of the shares, and are proud to announce that The Edge Initiative is now 100% owned and operated by us.