In the last week of August, I flew to London, UK, to present two training courses about OpenX. Thomas Telford Ltd., the knowledge business of the Institute of Civil Engineers in the UK, had asked me to come over.
The first session was with a group of developers at Thomas Telford. They had been using OpenX for a while, but wanted to know more about the advanced features in the latest versions. We discussed various subjects, including all the different types of invocation code and their advantages and disadvantages. Then we spent time on techniques for targeting ads using page URL targeting, source parameter, and geotargeting. At the end of the session, we turned our attention to the future of OpenX, tackling subjects like the API.
The second session had a different focus. This time a group of traffickers from inside Thomas Telford and from one of their clients wanted to learn all about creating the ad inventory in OpenX. We talked about setting up advertisers and campaigns, and all the settings one can use to tweak campaign delivery. We also went over the various types of ads that can be defined in OpenX, and how to run creatives from external sources like ad networks. At the end of this session, we briefly touched on targeting again, this time from a campaign management perspective.
I would like to thank Matt Pull at Thomas Telford for asking me to come over. I had a great time in London. Judging from the responses from course delegates, it was time spent very well.
If you’re interested in a similar training session for your company or team, why don’t you contact me to discuss your requirements. I’d be happy to put together a training program just for you.