OpenX is an ad server, a system used for online and simple management of advertising space. It is free open source software. Because it is very powerful and has a lot of features, in some cases it can be a real plus to hire a consultant.
In recent weeks I had a number of questions from people asking me what ‘OpenX‘ is. Clients that I help with their OpenX system and implementation know the answer, of course, but since I write about it on my weblog all the time, others have noticed the term too. A valid question, and below is a short introduction about OpenX, how it can be used and what my work around OpenX involves.
Short introduction of the OpenX Ad Server
OpenX Ad Server is an ad server, created and published by the British-American company OpenX.org. It is a system that can be used to manage and optimize the advertising space on one or more websites. It is a tool for web site owners (called ‘publishers’ in the online advertising industry).
