Google Website Optimizer helps webmasters and site owners improve their website and increase conversions and sales
When people arrive on your website after clicking an ad or a link, the first page they see is what is known as the ‘landing page’. The purpose of this page is to enable the visitor to buy your product, request a quote, sign up to be a member or receive a newsletter, or whatever action you had in mind.
There are many things that can distract your potential customer from completing that action. Online expert and author Tim Ash presented a webinar on “7 Deadly Sins of Landing Page Design”, for the Google Website Optimizer YouTube channel.
It’s a pretty long video, where the 7 most common problems are presented, including recommendations to fix those problems. In the second part of the video, Tim answers questions from the audience.
If you don’t have the time to watch this video, I’ve made a list of the 7 common problems in landing page design and the fixes that Tim Ash suggest.
