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	<title>Erik Geurts &#187; Erik Geurts blog</title>
	<link>http://www.erikgeurts.com</link>
	<description>Internet Business Consultant</description>
	<lastBuildDate>Sat, 01 May 2010 12:44:58 +0000</lastBuildDate>
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		<title>E-mail marketing and sending newsletters</title>
		<description><![CDATA[Next to my work as a consultant, I own a business offering an online service for e-mail marketing and sending e-mail newsletters. It&#8217;s called ListMessenger.net, and earlier this month we&#8217;ve launched a new website. At the same time, we introduced a new pricing model. An account now costs US$ 149 per year.

What is ListMessenger.net?
ListMessenger.net is [...]]]></description>
		<link>http://www.erikgeurts.com/blog/e-mail-marketing-and-sending-newsletters/</link>
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		<title>Google Wave invitation received</title>
		<description><![CDATA[I just received my Google Wave Preview Invitation. I&#8217;ve been waiting for this for a few months, and exciting started to grow when the first invitations started to be sent out almost a week ago.
It is hard to describe what Google Wave is. Just think what it would be like to explain a micro wave [...]]]></description>
		<link>http://www.erikgeurts.com/blog/google-wave-invitation-received/</link>
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		<title>Presenting at Dutch WordCamp 2009 on October 31</title>
		<description><![CDATA[I&#8217;ve been invited to present at the first ever WordCamp event in The Netherlands, on October 31 at Seats2Meet in Utrecht.
I will be presenting a very practical use case of the integration of WordPress and OpenX. OpenX is an ad server. More information about OpenX can be found on my blog.  OpenX is free [...]]]></description>
		<link>http://www.erikgeurts.com/blog/presenting-at-dutch-wordcamp-2009-on-october-31/</link>
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		<title>Safe drinking water for everyone on the planet</title>
		<description><![CDATA[Today I watched a presentation by engineer Michael Pritchard. He has developed a technology that has the potential to solve the problem of access to safe drinking water. His Lifesaver water-purification bottle could revolutionize water-delivery systems in disaster-stricken areas around the globe. The bottle uses nanotechology to filter even the filthiest water into sterile, safe [...]]]></description>
		<link>http://www.erikgeurts.com/blog/safe-drinking-water-for-everyone-on-the-planet/</link>
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		<title>7 Common problems with landing pages and how to fix them</title>
		<description><![CDATA[When people arrive on your website after clicking an ad or a link, the first page they see is what is known as the &#8216;landing page&#8217;. The purpose of this page is to enable the visitor to buy your product, request a quote, sign up to be a member or receive a newsletter, or whatever [...]]]></description>
		<link>http://www.erikgeurts.com/blog/7-common-problems-with-landing-pages-and-how-to-fix-them/</link>
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		<title>What is OpenX?</title>
		<description><![CDATA[In recent weeks I had a number of questions from people asking me what  &#8216;OpenX&#8216;  is. Clients that I help with their OpenX system and implementation know the answer, of course, but since I write about it on my weblog all the time, others have noticed the term too. A valid question, and [...]]]></description>
		<link>http://www.erikgeurts.com/blog/what-is-openx/</link>
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		<title>Direct ad sales is hard work</title>
		<description><![CDATA[In my work as an internet business consultant, I often help site owners and publishers with their online advertising programs. The objective is usually to optimize or maximize ad revenue, or to reduce the costs involved in operating the advertising. And very often people will want to try out if they can sell advertising directly, [...]]]></description>
		<link>http://www.erikgeurts.com/blog/direct-ad-sales-is-hard-work/</link>
			</item>
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		<title>OpenX closes third funding round</title>
		<description><![CDATA[On Tuesday, May 26, 2009, OpenX announced that it closed it&#8217;s third round of funding. This Series C funding of US$ 10 million brought the total sum invested in the company to almost US$ 31 million.
More information can be found in the company&#8217;s press release and blog. The news was also covered by technology news [...]]]></description>
		<link>http://www.erikgeurts.com/blog/openx-closes-third-funding-round/</link>
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		<title>The art of baking bread</title>
		<description><![CDATA[When I became a self-employed consultant at the beginning of 2008, it gave me the wonderful opportunity to work from the convenience of my home office. It also allows me to bake my own bread every day.







I know you can buy bread in bakeries, shops and supermarkets, and there are household appliancies that will make [...]]]></description>
		<link>http://www.erikgeurts.com/blog/the-art-of-baking-bread/</link>
			</item>
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		<title>How to create effective banner ads</title>
		<description><![CDATA[It&#8217;s often said that site visitors are developing something called &#8216;banner blindness&#8217;. After a while, it&#8217;s said, you just don&#8217;t see the ads anymore. Perhaps that&#8217;s the reason why banners are not always getting the creative attention they deserve
Researchers at market research firm MetrixLab have studied what influences the effectiveness of banner ads, looking at [...]]]></description>
		<link>http://www.erikgeurts.com/blog/how-to-create-effective-banner-ads/</link>
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