OpenX: impressive growth, new software version
A press releases and a software upgrade from OpenX were published almost at the same time yesterday. Almost 1 year after joining OpenX as CEO, Tim Cadogan picked April fool’s day to make some very serious announcements.
The first story was a press release about the phenomenal growth in the usage of the OpenX Ad Server product and the accompanying OpenX Market. A few highlights:
- More than 8,000 publishers have opened accounts on OpenX Hosted, together serving about 5 billion ads per month.
- OpenX Ad Server has been downloaded and installed by more than 35,000 publishers, and together they serve a huge number of ads, estimated at 300 billion per month.
- OpenX.org Ltd is doing very well in the transition from being a developer of open source software into a commercial company offering software, services and monetization opportunities. In spite of the economic climate, revenues are increasing. Even more important in my opinion: the potential for OpenX Market is not just a concept anymore, because participating publishers can tell from their revenues that OpenX is also generating revenues.
Just a few hours later, a major new software release was announced on the OpenX company blog: OpenX Ad Server version 2.8 is now available to anyone. It has some exciting new features and benefits, including the new plugin framework, general availability of OpenX Market, and improvements in the user interface, scabability and performance. More about the new software in my earlier blog post.
