Comments on: Selling advertising in a downturn (part 2) http://www.erikgeurts.com/blog/selling-advertising-in-a-downturn-part-2/ Internet Business Consultant Sun, 01 Nov 2009 13:39:02 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Erik Geurts http://www.erikgeurts.com/blog/selling-advertising-in-a-downturn-part-2/comment-page-1/#comment-715 Erik Geurts Tue, 03 Mar 2009 21:07:55 +0000 http://www.erikgeurts.com/blog/?p=156#comment-715 I've just posted the third article in this series, about measuring cost per action marketing: http://www.erikgeurts.com/blog/selling-advertising-in-a-downturn-part-3/ I’ve just posted the third article in this series, about measuring cost per action marketing: http://www.erikgeurts.com/blog/selling-advertising-in-a-downturn-part-3/

]]> By: Peter Koning http://www.erikgeurts.com/blog/selling-advertising-in-a-downturn-part-2/comment-page-1/#comment-676 Peter Koning Mon, 02 Feb 2009 19:27:01 +0000 http://www.erikgeurts.com/blog/?p=156#comment-676 Nice posts Erik and I totally agree that smarter advertisers and publishers are moving "up the chain" - heading to closer matching of payment to conversion. CPM and CPC are prone to fraud, and no one should assume that there isn't fraud in CPA (action) and CPS (per sale) because there is and it can get quite tricky when questionable affiliate networks get involved. However overall there does seem to be a trend away from paying for impressions and clicks and towards paying for conversions - actions and sales. Lifetime recurring commissions are also becoming more attractive. I'm quite sure the current economy is making advertisers look harder at their "spends", and the smarter ones are treating them as investments and putting in place better tracking and new affiliate strategies integrated with their marketing. Cheers. Nice posts Erik and I totally agree that smarter advertisers and publishers are moving “up the chain” – heading to closer matching of payment to conversion.

CPM and CPC are prone to fraud, and no one should assume that there isn’t fraud in CPA (action) and CPS (per sale) because there is and it can get quite tricky when questionable affiliate networks get involved.

However overall there does seem to be a trend away from paying for impressions and clicks and towards paying for conversions – actions and sales.

Lifetime recurring commissions are also becoming more attractive.

I’m quite sure the current economy is making advertisers look harder at their “spends”, and the smarter ones are treating them as investments and putting in place better tracking and new affiliate strategies integrated with their marketing.

Cheers.

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