In a nutshell, on-line publishers are becoming “lead-generators” for their clients.

While we are all working in that direction, it does change the meaning of advertising – brand positioning especially – for our clients.

If we do become part of the “sales + marketing team” and I am thinking here more in the b2b world, there will be plenty of conflicts as to whom and at what price should a “lead” be sold.

I define a “click” as a lesser qualified lead, but a “sales lead” nonetheless.

And certainly if we the publishers are to assume part of the risk, I wonder if we should “pass” that click data onto the client, and not service the “lead” internally ourselves, and auction them out after ascertaining their value.

While I was browsing the Internet for ways to boost my website exposure, I read about how effective off line media is for getting additional exposure. Since online media advertising has become so competitive, I thought I will complement the online marketing efforts of my products with off line media advertising like newspaper and magazine advertising. This can be the best way to get a wider coverage for a website and draw additional traffic. I think it is a great marketing strategy to use both on line and off line advertising to get more customers.

I thought this information might be useful for anyone looking for solutions to get more traffic to their website.