Quick Links:
OpenX Resources:
Client testimonial:
OpenX Consulting Client References
I've worked on OpenX projects with hundreds of clients in the past months and years. A few of them have given me permission to be listed here. Please read a short description of my work for them and visit their sites:
Auto Racing Daily is a world leading web site with news headlines and background stories about global and local racing events. I worked with Mark, the owner of AutoRacingDaily.com and his programming team in California to implement the OpenX ad server, including some of the more advanced features.
Before we installed Openx, the site used to depend on Google AdSense for revenues, with the AdSense codes hard coded into the pages. It was impractical to sign up a new advertiser, since that meant having to recode the pages at the start and the end date of the campaign. Plus there was no reporting on how often ads were displayed and clicked.
It took only a week from the initial contact with Mark to get OpenX installed and configured, and all the ad placements on the site running through OpenX. At first we implemented the existing AdSense inventory, which also provided opportunities for some end-user training. We then put together an advertising rate sheet for future advertisers. The ad sales staff subsequently contacted all parties that had previously enquired about advertising on the site and told them campaigns could now be booked, including specific targeting by site section and geo location.
Within no time, three advertisers booked long running campaigns that resulted in additional ad revenue on top of AdSense. The end result, as Mark described it: "After all the consulting from Erik and the cost of the programmer for inclusion in the site, OpenX paid for itself within the first two months, probably less. We can add, modify and delete ad campaigns in minutes and we can run our own creatives whenever and wherever we want. Without OpenX I would not be able to do any of this and I would not have any of the new advertisers I have now."
Triviafix.com is the preferred web destination for sports trivia fans in the US and around the world. I worked with founder Dani Waxman to improve a few technical aspects of using OpenX as the ad server for the site, and then we focused on using various targeting techniques. With that in place, Triviafix.com can now target ads to the right sport or team.
After working together for a while, Dani said about the experience: "Working with Erik was perfect, he's very accurate, informative and timely. We've worked with many international consultants with varying degrees of success, but with Erik it's a real joy. And no language problems whatsoever as so often is the case."
MuniWireless.com is the authority on wide-area wireless broadband projects worldwide, including regional and municipal networks. I worked with Rhett Hall from MuniWireless.com and Jennifer Zelazny, Senior Web Developer at Sandbox Development and Consulting Inc. on the integration of OpenX and WordPress, using a feature known as the Source parameter in OpenX to target ads to specific article categories on the website. We also implemented the 'channels' feature to make targeting more user-friendly.
BrooklynVegan is a NYC-centric mostly-music blog that focuses on reporting international news, live show reviews, pictures, tour dates, gossip, tips, MP3's, videos, and just about anything else a music fan could want. The project involved installation and configuration of the OpenX ad server, administrator training and end-user support.
Goldprice.org is on a mission to provide information on how to buy gold and silver. I worked with Joel Bruce, Managing Director of Goldprice.org in Sydney, Australia, to implement OpenX, including the geotargeting feature to target ads to countries. Recently, we also worked on the implementation of the 'single page call' feature in OpenX 2.5 beta, which makes pages load extremely fast when compared to the invocation code created by earlier versions of OpenX.
Joel Bruce wrote this review and recommendation: "Erik has done several projects with us and I have found him to be exceptional. I work with many different programmers, server admin companies etc. around the world and I would say Erik is the easiest to work with of all of the people I deal with. The results Erik is able to achieve in a short amount of time are impressive. He is very good at problem solving and using the OpenX software to suit our needs, and even coming up with solutions which we never expected were possible.
I have found Erik to be very reliable, he has been able to help us out with urgent issues on short notice and gone out of his way to ensure that our issues where resolved as quickly as possible. I have never had any concerns with his reliability. I have no hesitation in highly recommending Erik." Thank you, Joel, for all your praise and for recommending me!
If you think I can be of help for your site or project, just contact me for a free pre-project conversation. Feel free to ask for more references!
