Today we are proud to announce the formation of a new company, in which we own a 50% share: The Edge Initiative.
The new company is going to be operating in the emerging world of real time trading in online advertising. Working with partners on both sides of the equation, buyers and sellers, we’ll be exploring new initiatives and new opportunities for all stakeholders in this exciting market.
Update: we’ve acquired the remaining 50% of the shares, and are proud to announce that The Edge Initiative is now 100% owned and operated by us.